Eduardo explains although AI offers immense value in areas like personalization and customer experience enhancement, many companies face the challenge of implementing it effectively. The primary issue is not whether AI is useful, but rather how to manage its risks, such as hallucinations in AI-driven interactions and accountability in critical industries like finance. Businesses must mature in their AI adoption, addressing the "last 10%" of unpredictable challenges rather than just focusing on broad benefits. The dilemma remains whether to embrace AI despite uncertainties or wait for near-perfect reliability—an outcome that may never fully materialize.
Interested in hearing more from our webinar, AI-Powered Personalization vs. Data Privacy: Can You Have Both? Find the full webinar here: https://snowplow.io/events/ai-powered-personalization-vs-data-privacy-can-you-have-both