Analytics shouldn't stop at dashboards. The future is real-time actions inside products.
John Bourous from Snowplow shows how HelloFresh moved from days-long processing to 5-second real-time personalization, boosting data accuracy from 33% to 95% while delivering adaptive experiences that increase conversion and loyalty.
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Key transformation:
- Proactive user engagement vs reactive reporting
- Dynamic recommendations based on live + historical behavior
- Timely interventions that reduce abandonment
- Adaptive experiences that evolve with every interaction
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Perfect for product managers, personalization teams, and anyone building intelligent product experiences.
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đź”— Full session: https://snowplow.io/events/ai-ready-behavioral-data-powering-real-time-product-experiences-analytics
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