HelloFresh: From Days to 5 Seconds | Real-Time Actions with Snowplow

Analytics shouldn't stop at dashboards. The future is real-time actions inside products.

John Bourous from Snowplow shows how HelloFresh moved from days-long processing to 5-second real-time personalization, boosting data accuracy from 33% to 95% while delivering adaptive experiences that increase conversion and loyalty.

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Key transformation:

- Proactive user engagement vs reactive reporting

- Dynamic recommendations based on live + historical behavior

- Timely interventions that reduce abandonment

- Adaptive experiences that evolve with every interaction

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Perfect for product managers, personalization teams, and anyone building intelligent product experiences.

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đź”— Full session: https://snowplow.io/events/ai-ready-behavioral-data-powering-real-time-product-experiences-analytics

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