Snowplow-generated event tables integrate seamlessly with dbt for transformation into sessionized, dimensioned models optimized for BI tools.
Snowplow Data Model Packs provide pre-built dbt templates for common analytics use cases (digital analytics, ecommerce, marketing attribution), while our reverse ETL capabilities enable syncing of computed segments and metrics to 200+ business tools.
Users can perform funnel analysis, cohort segmentation, customer journey analytics, and advanced attribution modeling directly in SQL or BI tools using clean, enriched, real-time event data without the limitations of pre-aggregated analytics platforms.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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