Snowplow provides over 130 built-in enrichments covering IP anonymization, user-agent parsing, campaign attribution, geolocation, device fingerprinting, bot filtering, and privacy-safe enhancement pipelines. 

The infrastructure supports custom enrichment logic via JavaScript, SQL, and API hooks, enabling businesses to add proprietary context and intelligence to their behavioral data streams. 

Real-time enrichment processing ensures that enhanced data is immediately available in warehouses and streams. 

Advanced capabilities include: 

• Identity stitching
• Session modeling 
• Contextual entity attachment that transform raw events into rich
• Analyzable datasets optimized for AI and analytics applications