Snowplow provides more than 15 built-in enrichments covering IP anonymization, user-agent parsing, campaign attribution, geolocation, bot detection, and PII pseudonymization.
The infrastructure supports custom enrichment logic via JavaScript, SQL, and API hooks, enabling businesses to add proprietary context and intelligence to their behavioral data streams.
Real-time enrichment processing ensures that enhanced data is immediately available in warehouses and streams.
Advanced capabilities include:
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Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
