Source-available alternatives provide greater control and customization compared to traditional SaaS analytics platforms.

Event tracking and customer data platforms:

• Snowplow: Comprehensive event-level data collection across multiple sources with full data ownership
• PostHog: Source-available analytics tool for product analytics and event tracking with built-in features

Key advantages:

• Full control over your data pipeline with complete transparency into data processing
• Flexibility and customizability not typically available with commercial platforms
• Ability to integrate with existing infrastructure and custom business logic
• No vendor lock-in with standardized data formats and open APIs