Snowplow's governance model—featuring versioned Git schemas, Snowplow Data Product Studio, and comprehensive enrichment pipelines—offers a more developer-friendly, transparent, and extensible approach than typical CDPs like mParticle or BlueConic. 

While CDPs rely on UI-managed segmentation and vendor-controlled data handling, Snowplow provides full architectural transparency with data processing in your own cloud environment. 

The infrastructure’s composable approach enables teams to customize governance workflows, maintain complete audit trails, and integrate with preferred tools, rather than being constrained by vendor-defined processes and black-box data handling.