Unlock more value for your business with server-side tracking
Improve performance and data completeness by capturing mission critical events server-side.
Increase data quality with complete data
Gain access to data from API-only services or third party websites and applications for a more robust and complete dataset.
Identify the gaps in your data collection
Losing valuable data because of ITP or ad blockers? Pinpoint how much client-side user data goes missing with complete server-side data.
Ensure sensitive data stays confidential
Collect important data about your business without exposing confidential information client-side.
Server-side trackers optimized for performance
Client and server-side data arrive in a common format so you can easily stitch the data together and gain full visibility into your user’s journey through your
website or mobile app.
Break free from pre-defined data structures
Track data from anywhere, in any format. Server-side data arrives in your warehouse in a standardized format ready to combine with your front-end events for analysis and reporting.
Boost website and app performance
Give your team the tools they need to track events with large data payloads from the back-end so you provide a better user experience on your website or app.
Keep your developers happy
Optimized for performance and resilience, server-side trackers are easy to implement and integrate with client-side tracking.
Optimize data delivery for your business
Empower your team to find the optimal combination of server-side and client-side tracking, then easily combine the data into a unified activity stream.
Complete control over your server-side
Snowplow’s behavioral data platform empowers you to combine client- and server-side data tracking to unlock greater value and deliver better insights.
Leverage our high-performance SDKs for all the major server environments and capture your mission-critical events server-side.
Collect the data you need without exposing confidential or commercially sensitive data client-side.
Track events such as fraud checks and order returns, even when they do not occur in the user’s browser.
Control your entire environment so you can guarantee 100% of events will be sent.
Collect data in a similar structure across all environments and easily combine the data into a unified activity stream.