Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Enhance security and data quality with server-side tracking

The most reliable way to collect, process and model your server-side behavioral data.

Unlock more value for your business with server-side tracking

Improve performance and data completeness by capturing mission critical events server-side.

Increase data quality with complete data

Gain access to data from API-only services or third party websites and applications for a more robust and complete dataset.

Identify the gaps in your data collection

Losing valuable data because of ITP or ad blockers? Pinpoint how much client-side user data goes missing with complete server-side data.

Ensure sensitive data stays confidential

Collect important data about your business without exposing confidential information client-side.

Server-side trackers optimized for performance
and resilience

Client and server-side data arrive in a common format so you can easily stitch the data together and gain full visibility into your user’s journey through your
website or mobile app.



Break free from pre-defined data structures

Track data from anywhere, in any format. Server-side data arrives in your warehouse in a standardized format ready to combine with your front-end events for analysis and reporting.

Boost website and app performance

Give your team the tools they need to track events with large data payloads from the back-end so you provide a better user experience on your website or app.

Keep your developers happy

Optimized for performance and resilience, server-side trackers are easy to implement and integrate with client-side tracking.

Optimize data delivery for your business

Empower your team to find the optimal combination of server-side and client-side tracking, then easily combine the data into a unified activity stream.

Complete control over your server-side
data tracking

Snowplow’s behavioral data platform empowers you to combine client- and server-side data tracking to unlock greater value and deliver better insights.

Leverage our high-performance SDKs for all the major server environments and capture your mission-critical events server-side.

Collect the data you need without exposing confidential or commercially sensitive data client-side.

Track events such as fraud checks and order returns, even when they do not occur in the user’s browser.

Control your entire environment so you can guarantee 100% of events will be sent.

Collect data in a similar structure across all environments and easily combine the data into a unified activity stream.

Discover how Snowplow can drive your business forward with better data.

Try Snowplow

Take Snowplow for a test drive to see how easy it is to get started.

Demo

Request a guided walkthrough of the platform’s key features and tools.