White Paper

Marketing Attribution in Retail

Learn how to optimize marketing spend across complex customer journeys in retail

  • 137% increase in revenue
  • 106% conversion rate growth
  • 1400% increase in revenue from paid performance channels

Outcomes likes these are made possible with accurate marketing attribution that accounts for the end-to-end customer journey.

In this guide, you’ll learn about the biggest challenges in delivering effective marketing attribution in retail, and how to navigate them with behavioral data.

Download the guide to learn about:

  • The complexity of multi-channel customer journeys in retail
  • The challenges in delivering effective marketing attribution
  • How retail organizations are resolving these challenges through using high-quality, granular behavioral data

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

Get Started

Building AI-powered applications? Spin it up. Inspect the architecture. Watch your first intervention fire — all in under 10 minutes. Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.