Unstructured data—like documents, PDFs, and emails—is at the heart of how AI learns, yet governance around unstructured data remains far behind. In this insightful conversation, we explore why traditional governance approaches aren't enough, how AI tools can help, and what needs to change for enterprises to manage documents as real digital assets.The discussion with Malcolm Chisholm covers SharePoint misuse, metadata tagging, summarization, duplicate removal, and the need for document-level data cataloging. He also highlights how unstructured data gets transformed into structured data for downstream AI use cases—and why lineage, prompting, and digital asset management principles are becoming essential parts of the AI governance toolkit.Interested in learning more? Watch the full webinar, Reimagining Data Governance for Faster Business Outcomes, here: https://snowplow.io/events/reimagining-data-governance-for-faster-business-outcomes