Why Server-Side Tracking Is on the Rise: Legal, Technical & Privacy Drivers | Superweek 2025

In this Superweek 2025 session, the Snowplow team explores the growing demand for server-side event tracking and the major factors fueling that trend. From regulatory pressure to privacy-aware users and modern tech stacks, you'll learn why more brands are rethinking client-side-only tracking.

In this clip, they cover:

- How privacy laws like GDPR and CCPA are reshaping data collection

- The impact of tracking prevention technologies like Safari ITP, Brave, and ad blockers

- Why modern dev frameworks (e.g. Next.js, Flask) make server-side easier than ever

- What today’s users expect when it comes to data transparency and security

👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future

Speakers:

Jordan Peck, Strategic Solutions Architect, Snowplow

Elle Whaley, Senior Solutions Architect, Snowplow

📍 Filmed live at Superweek 2025: https://superweek.hu/

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