In this Superweek 2025 session, the Snowplow team explores the growing demand for server-side event tracking and the major factors fueling that trend. From regulatory pressure to privacy-aware users and modern tech stacks, you'll learn why more brands are rethinking client-side-only tracking.In this clip, they cover:- How privacy laws like GDPR and CCPA are reshaping data collection- The impact of tracking prevention technologies like Safari ITP, Brave, and ad blockers- Why modern dev frameworks (e.g. Next.js, Flask) make server-side easier than ever- What today’s users expect when it comes to data transparency and security👉 Watch the full session recording here:https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-futureSpeakers:Jordan Peck, Strategic Solutions Architect, SnowplowElle Whaley, Senior Solutions Architect, Snowplow📍 Filmed live at Superweek 2025: https://superweek.hu/#ServerSideTracking #ClientSideTracking #GDPR #PrivacyByDesign #DigitalAnalytics #Snowplow #MarTech #EventTracking #Compliance