In this clip from Superweek 2026, Jon Su, Technical Account Manager at Snowplow, breaks down the competing definitions of AI agents, from Google's take (a software system that uses reasoning, planning, and memory to pursue goals on behalf of a user) to Anthropic's definition (systems where LLMs dynamically direct their own processes and tool usage).
But more importantly, Jon cuts through the noise with his own working definition: any software system that has agency, the ability to independently drive toward an action and autonomously interact within a controlled process to reach a predefined goal.
Whether you're a data engineer, analytics professional, or just trying to make sense of the agentic AI wave, this is the foundation you need before diving into AI agent tracking, agentic browsing, and agentic behavior analytics.
🔗 Watch the full session here: https://snowplow.io/events/track-ai-agents-in-2026Learn how to track AI agents, detect agentic browsers, and future-proof your digital data collection strategy.
Please Note: Superweek banned the term “AI” from all talks. You will hear AI replaced with “sztucznie,” which is short for “sztuczna inteligencja,” the Polish word for AI.