Agentic browsers are going mainstream... fast. Snowplow CEO & Co-Founder, Alex Dean, breaks down how agentic browsers like Google Gemini in Chrome and ChatGPT Atlas are bringing autonomous web navigation to billions of users. Think RPA for consumers: AI agents that can navigate websites, fill forms, and complete tasks without human input. This isn't a niche tech experiment anymore, it's a fundamental shift in how users interact with your web experiences.
- What can agentic browsers actually do
- Why Google Gemini + Chrome changes everything
- How this compares to enterprise RPA tools like UiPath
- What this means for your web analytics
Catch the full session here: https://snowplow.io/events/ai-agent-bot-behavioral-intelligence-in-the-agentic-era