First-party AI agents are already live across every industry. In this clip from our session at Superweek, Jon Su and Jordan Peck walk through three real-world examples of brands using agentic experiences today:
1. Jo Malone: A text-based AI scent adviser that recommends perfumes based on your preferences. Classic conversational agent, high brand control.
2. ThredUp: A style chat that generates AI images of outfits, runs product searches against inventory, and returns carousels. A great example of an agent orchestrating multiple tools beyond just chat.
3. Kayak AI: A travel planning agent that asks interactive questions, builds itineraries, and connects directly to Kayak's inventory to book flights, hotels, and more.
The common thread? These aren't just chatbots, they're agents orchestrating actions, searches, and recommendations behind the scenes.🎥 Watch the full session: https://snowplow.io/events/track-ai-agents-in-2026