Join Yali as he discusses why real-time data processing is essential for understanding user intent in modern applications, particularly in retail, where the current web and app ecosystems often fail to effectively cater to diverse user needs. By improving the ability to understand whether a customer is there to buy, return, or browse, businesses could create more streamlined, personalized experiences. However, transforming real-time data into meaningful insights remains a complex challenge, requiring advanced data engineering skills. With the right advancements, applications can become far more efficient, offering users tailored experiences and increasing conversion rates. Although progress is slow, there's optimism that the future of web and app design will be much more user-centric and effective.
Interested in hearing more from our webinar, AI-Powered Personalization vs. Data Privacy: Can You Have Both? Find the full webinar here: https://snowplow.io/events/ai-powered-personalization-vs-data-privacy-can-you-have-both