In this session, John Bourous (Senior Manager, Product Marketing at Snowplow) reveals how behavioral data is the secret weapon for building AI products that truly understand users. John explains this matters now because we're in a generational AI shift where products must evolve from reactive dashboards to proactive, intelligent systems. Without structured behavioral data, AI models hallucinate and underperform.
Key Insights from This Clip:
- How to prevent AI hallucinations with quality behavioral data
- Building adaptive web interfaces that respond in real-time
- Creating AI co-pilots with contextual user awareness
- Moving from batch reporting to instant product intelligence
- Powering agentic AI applications with user intent data
💡 Learn How to Build:
✅ Dynamic product experiences that adapt instantly
✅ Real-time personalization that "knows" your users
✅ AI systems with proper behavioral context
✅ Intelligent products that respond to user state
✅ Analytics that power decisions inside the product
🎬 Perfect for:
- Product managers building AI features
- Data teams implementing real-time analytics
- Growth teams using behavioral data
- AI/ML engineers needing quality training data
- Product-led growth professionals
Transform Your Approach:Stop waiting for dashboards to tell you what happened. Start building products that know what's happening and respond intelligently in real-time.
Want to hear more? Watch the full session: https://snowplow.io/events/ai-ready-behavioral-data-powering-real-time-product-experiences-analytics
#AIProducts #BehavioralData #ProductAnalytics #RealTimeAnalytics #AIPersonalization #ProductIntelligence #DataDriven #AIStrategy #ProductManagement #Snowplow