Data lineage is a powerful concept, but only when it's applied with purpose. In this insightful talk, Malcolm Chisholm cautions against creating a "mausoleum of metadata" and emphasizes the importance of use case-driven lineage. Whether you're debugging an ETL job or tracking data through a risk aggregation process, lineage should fit the context—not overwhelm it.Interested in learning more? Watch the full webinar, Reimagining Data Governance for Faster Business Outcomes, here: https://snowplow.io/events/reimagining-data-governance-for-faster-business-outcomes