In this clip from Superweek 2025, Snowplow’s experts explain how to implement server-side tracking successfully—without losing key insights from your client-side data. Learn practical tips on identity stitching, session handling, and managing timestamp discrepancies across environments.What you'll learn:- Why server-side tracking offers higher trust, quality, and security- What you lose by not capturing client-side metadata (e.g. URL, page info)- How to share IDs between client and server for unified user tracking- Why POST requests are safer than GET for transmitting IDs- How to handle session stitching for hybrid analytics- The importance of collecting both client-side and server-side timestamps👉 Watch the full session recording here:https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-futureSpeakers:Jordan Peck, Strategic Solutions Architect, SnowplowElle Whaley, Senior Solutions Architect, Snowplow📍 Filmed live at Superweek 2025: https://superweek.hu/#ServerSideTracking #SessionStitching #EventTracking #ClientSideVsServerSide #TimestampAccuracy #IdentityResolution #Snowplow #DigitalAnalytics #TrackingTips #MarTech