How to Implement Server-Side Tracking: Integration Tips, Session Stitching & Timestamp Accuracy

In this clip from Superweek 2025, Snowplow’s experts explain how to implement server-side tracking successfully—without losing key insights from your client-side data. Learn practical tips on identity stitching, session handling, and managing timestamp discrepancies across environments.

What you'll learn:

- Why server-side tracking offers higher trust, quality, and security

- What you lose by not capturing client-side metadata (e.g. URL, page info)

- How to share IDs between client and server for unified user tracking

- Why POST requests are safer than GET for transmitting IDs

- How to handle session stitching for hybrid analytics

- The importance of collecting both client-side and server-side timestamps

👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future

Speakers:

Jordan Peck, Strategic Solutions Architect, Snowplow

Elle Whaley, Senior Solutions Architect, Snowplow

📍 Filmed live at Superweek 2025: https://superweek.hu/

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