In this clip from Superweek 2025, Snowplow’s experts explain how to implement server-side tracking successfully—without losing key insights from your client-side data. Learn practical tips on identity stitching, session handling, and managing timestamp discrepancies across environments.
What you'll learn:
- Why server-side tracking offers higher trust, quality, and security
- What you lose by not capturing client-side metadata (e.g. URL, page info)
- How to share IDs between client and server for unified user tracking
- Why POST requests are safer than GET for transmitting IDs
- How to handle session stitching for hybrid analytics
- The importance of collecting both client-side and server-side timestamps
👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future
Speakers:
Jordan Peck, Strategic Solutions Architect, Snowplow
Elle Whaley, Senior Solutions Architect, Snowplow
📍 Filmed live at Superweek 2025: https://superweek.hu/
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