How Snowplow’s Flexible Event Tracking Powers Better Data Governance

Explore how Snowplow’s flexible event tracking and data payload structure empower organizations to improve data governance and create reusable, scalable event models.

In this session, we dive into:

✅ How Snowplow supports data governance through event-level tracking

✅ What’s inside a typical Snowplow payload—including canonical properties, events, and context entities

✅ Why context entities (like user and product entities) are a superpower for composing events

✅ How reusable data structures enable:
- Flexible event modeling
- More consistent data
- Easier collaboration across teams
- Faster experimentation and product innovation

This approach makes Snowplow a powerful platform for managing schema quality, data ownership, and event modeling at scale.

🎥 Watch the full webinar here:
👉 https://snowplow.io/events/data-governance-in-action-how-snowplow-manages-schema-quality-and-ownership


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