Explore how Snowplow’s flexible event tracking and data payload structure empower organizations to improve data governance and create reusable, scalable event models.
In this session, we dive into:
✅ How Snowplow supports data governance through event-level tracking
✅ What’s inside a typical Snowplow payload—including canonical properties, events, and context entities
✅ Why context entities (like user and product entities) are a superpower for composing events
✅ How reusable data structures enable:
- Flexible event modeling
- More consistent data
- Easier collaboration across teams
- Faster experimentation and product innovation
This approach makes Snowplow a powerful platform for managing schema quality, data ownership, and event modeling at scale.
🎥 Watch the full webinar here:
👉 https://snowplow.io/events/data-governance-in-action-how-snowplow-manages-schema-quality-and-ownership
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