In this Superweek 2025 session, Jordan & Elle outline the benefits of a hybrid tracking strategy—blending client-side and server-side tracking to maximize data quality, accuracy, and flexibility. Learn how this approach supports use cases across teams, improves compliance, and reduces reliance on third-party cookies.What you’ll take away:- Why the strengths of one method balance out the weaknesses of the other- How hybrid tracking improves data accuracy, latency, and regulatory compliance- How different teams (e.g. product analytics vs. marketing attribution) benefit from tailored tracking methods- Why combining both methods leads to better user experience and performance👉 Watch the full session recording here:https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-futureSpeakers:Jordan Peck, Strategic Solutions Architect, SnowplowElle Whaley, Senior Solutions Architect, Snowplow📍 Filmed live at Superweek 2025: https://superweek.hu/#HybridTracking #ClientSideTracking #ServerSideTracking #DigitalAnalytics #MarTech #FirstPartyData #DataAccuracy #Snowplow #EventTracking #MarketingAttribution