In this Superweek 2025 session, Jordan & Elle outline the benefits of a hybrid tracking strategy—blending client-side and server-side tracking to maximize data quality, accuracy, and flexibility. Learn how this approach supports use cases across teams, improves compliance, and reduces reliance on third-party cookies.
What you’ll take away:
- Why the strengths of one method balance out the weaknesses of the other
- How hybrid tracking improves data accuracy, latency, and regulatory compliance
- How different teams (e.g. product analytics vs. marketing attribution) benefit from tailored tracking methods
- Why combining both methods leads to better user experience and performance
👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future
Speakers:
Jordan Peck, Strategic Solutions Architect, Snowplow
Elle Whaley, Senior Solutions Architect, Snowplow
📍 Filmed live at Superweek 2025: https://superweek.hu/
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