In this clip from Superweek 2025, Snowplow’s Jordan Peck and Elle Whaley break down the key distinctions between client-side and server-side event tracking. You’ll hear real-world examples (including returns at ASOS and analogies with measuring height!) to understand:
- How client-side tracking captures user interactions in real time (e.g. clicks, scrolls, page views)
- Why server-side tracking offers greater accuracy from systems of record (e.g. return confirmations, backend events)
- The risks of relying solely on client-side data—and why a hybrid model might be your best path forward
👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future
Speakers:
Jordan Peck, Strategic Solutions Architect, Snowplow
Elle Whaley, Senior Solutions Architect, Snowplow
📍 Filmed live at Superweek 2025: https://superweek.hu/
#ClientSideTracking #ServerSideTracking #EventTracking #Analytics #Snowplow #DigitalAnalytics #HybridTracking #MarketingAnalytics #ProductAnalytics