Blocking bots = zero visibility. Snowplow CEO & Co-Founder, Alex Dean, explains why the old playbook (WAFs, edge protection, bot blocking) fails in the agentic era. The winning strategy? Detect, analyze, and react in real time. Treat AI agents as first-class customers, not threats to eliminate.
The evolution from defense to offense:
- Why bot blocking creates blind spots
- How to detect AI agents without blocking them
- Analyzing human vs. agentic behavior separately
- Real-time response strategies that actually work
Snowplow's solution:
- 35+ first-party event trackers for granular detection
- Stream enrichments that identify bot vs. human signals
- AI-ready data models that separate human and agent behavior
- Real-time context delivery for adaptive experiences
Stop fighting AI agents. Start understanding them. Catch the full session here: https://snowplow.io/events/ai-agent-bot-behavioral-intelligence-in-the-agentic-era