Your bounce rate is at 100%, conversions are down, and bots are why. Nick Stanchenko, Senior Product Manager, breaks down the three-layer approach to bot detection and why simple user agent checks aren't enough.
3 detection pillars (easiest to hardest to fake):
1️⃣ Who they appear to be – User agent strings, automation flags, screen anomalies• Only catches honest or sloppy bots
2️⃣ Where they come from – IP addresses, cloud providers, ASN lookups• VPNs create false positives
3️⃣ How they behave – Mouse movement, scroll patterns, time between views• Hardest to fake, hardest to analyze
Key insight: If a user agent says it's Googlebot, trust it. If it says Chrome... don't. Catch the full session here: https://snowplow.io/events/ai-agent-bot-behavioral-intelligence-in-the-agentic-era