Watch this 10-minute demo video of Snowplow to see how our customer data infrastructure (CDI) can help you transform raw customer behavioral data into BI- and AI-ready data to power advanced analytics, real-time experiences, fraud mitigation, and agentic applications. To learn how Snowplow can help you, schedule a customized demo here: https://snowplow.io/get-started/book-a-demo-of-snowplow-bdp
⏰ TIMESTAMPS:
(00:00:00) - Introduction to Snowplow's customer data infrastructure
(00:00:23) - Overview of topics to be covered in the presentation
(00:00:59) - Explanation of Data Product Studio
(00:01:29) - Description of the five key elements of a data product
(00:02:03) - Explanation of the Atomic Events table
(00:02:33) - Discussion of cart and product entities
(00:03:03) - Overview of Snowplow's trackers for data collection
(00:03:36) - Demonstration of "Implement Tracking" feature
(00:04:06) - Explanation of validation at the source
(00:04:36) - Demonstration on a demo snowboard e-commerce website
(00:04:47) - Capture of click event and data examination
(00:05:21) - Discussion on real-time data collection
(00:05:57) - Demonstration of data landing in the warehouse
(00:06:30) - Discussion on data structure and consistency
(00:06:59) - Explanation of DBT models and their benefits
(00:07:35) - Introduction to data visualization and analysis
(00:08:05) - Demonstration of user and marketing analytics data app
(00:08:38) - Explanation of marketing attribution data app
(00:09:05) - Discussion of advanced use cases and Snowplow Reverse CTL
(00:09:34) - Explanation of Audience Hub
(00:10:05) - Conclusion and invitation for a personalized demo 📱 Follow Snowplow:
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