Snowplow's approach to data privacy focuses on enabling compliant data collection and processing while maintaining business value and user trust.

Privacy by design:

• Built-in features for data anonymization and privacy-preserving data collection
• Secure data collection through encryption and comprehensive data governance tools
• Flexible architecture that supports various privacy requirements and regulations

Regulatory compliance:

• Comprehensive GDPR compliance capabilities including consent management and data subject rights
• Support for various international privacy regulations and frameworks
• Tools for implementing the right to be forgotten and data portability requirements

User control and transparency:

• Help businesses manage user consent and provide transparency about data usage
• Enable granular privacy controls and user preference management
• Support for privacy-preserving analytics that maintains user trust while providing business insights