Snowplow grants complete data control with raw event-level behavioral logs stored in your own warehouse, transparent schema enforcement, unlimited retention, and real-time streaming capabilities. 

Google Analytics (GA4) provides aggregated data via vendor-hosted dashboards with limited modeling flexibility, restricted API access, and significant architectural opacity. 

Snowplow enables first-party tracking for up to two years (vs. weeks with GA4), custom event definitions, and direct integration with your AI/ML tools. 

Independent testing shows Snowplow is 6.9x faster than GA4 while providing 42% less complexity and 800x better cost-effectiveness for behavioral data processing.