See How AI Platforms Use Your Site

Agent Intelligence captures AI agents at your CDN and puts them side by side with your human data in your warehouse. See which AI platforms read your content, which pages they read, and whether they send anyone back.

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Example dashboard of AI agent requests by operator over 30 days, split by purpose (AI training, AI search indexing, AI user fetch), with the visits each operator referred back

Your Analytics Only Sees the Last Click

AI assistants are now one of the ways people find content, but most AI agents don't run JavaScript, so client-side analytics never records their visits. An agent reads your pages, an assistant answers with them, and a few people click back. Your analytics sees only that click, and it often lands as direct traffic.

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Marketing, SEO, and content teams see which content AI platforms read and recommend

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Data teams get AI agent traffic in the warehouse, modeled and ready for BI

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Engineering adds a CDN tracker next to your existing tracking

What JavaScript analytics and Agent Intelligence each record when an AI agent reads a page, an assistant answers with it, and a person clicks through.

  1. Step 1

    An AI agent reads your page

    JavaScript analyticsNot recorded. The agent never runs JavaScript
    Agent IntelligenceOpenAIAI user fetch/pricing

  2. Step 2

    An assistant answers with it

    Happens off your site, in the assistant

  3. Step 3

    A person clicks through

    JavaScript analytics1 visitSource: direct
    Agent Intelligence1 visitReferred by OpenAI

Questions You Can Answer About AI Agent Traffic

Which AI Platforms Read Your Content

Break down AI agent traffic by platform, operator, and purpose. Every known agent is identified by who runs it and why it visits, from AI training to AI search indexing.

Which Pages Agents Read

Count agent requests page by page, day by day. CDN trackers record agents that never run JavaScript, so their visits reach your data.

Which Platforms Send Visitors Back

Compare the pages each operator reads with the visits it refers, over 7, 30, and 90 days. Visits from AI products are credited to the operator behind them, such as OpenAI for ChatGPT.

Where Agents and People Differ

Find the archive, tag, and feed pages that agents read and people don't. Find the pages people read that agents ignore, and optimize them for AI search and answer engines.

How Your AI Visibility Changes

Track daily trends in how often each platform reads your site. CDN counts are a lower bound, so read them as direction and relative popularity, not exact totals.

How Agent Intelligence Works

Agent Intelligence captures requests at your CDN, sends them through your Snowplow pipeline and models them in your warehouse. The package has three components.

CDN Trackers

CDN trackers for Cloudflare, CloudFront, and Fastly capture every request at the CDN, the layer that serves your pages, including requests from agents that don't run JavaScript.

Agent Classification Enrichment

Adds each known agent's operator, such as OpenAI, and its purpose: AI training, AI search indexing, AI user fetch, link previews, or traditional search indexing.

Agent Analytics dbt Package

An incremental data model that builds BI-ready tables of agent activity and AI-referred human page views, by operator, page, and agent.

Built on Your Snowplow Data

CDN tracking adds to your Snowplow client-side tracking rather than replacing it. Server logs alone see one request per session on a single-page app. Snowplow keeps the full detail of human behavior next to the agent data, in your warehouse.

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CDN trackers and the JavaScript tracker send events through the same pipeline

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Agent and human page views are joined in one data model

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Known AI agents are captured for analysis, where bot detection filters automated traffic out

A CDN tracker and the JavaScript tracker feed your Snowplow pipeline, which adds agent classification. One Agent Analytics model in your warehouse then compares agent requests and human page views for each page.

CDN tracker

Every request at Cloudflare, CloudFront or Fastly, including agents that never run JavaScript

Agents and people

JavaScript tracker

The full detail of what people do on your pages, as you track it today

People

Your Snowplow pipeline

Agent classificationoperator and purpose added

Your warehouse: one Agent Analytics model

PageAgent requestsHuman page views
/pricing
/docs/setup
/blog/tag/news

Set Up Agent Intelligence in Four Steps

Agent Intelligence needs a Snowflake warehouse and a CDN you can add a tracker to: Cloudflare, CloudFront, or Fastly. It's a paid add-on for Snowplow Cloud and Private Managed Cloud, and you can try it in the 14-day free trial. The Agent Intelligence docs cover each step.

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Request Agent Intelligence from the All Products page in Console

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Deploy a CDN tracker alongside your existing tracking

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Enable the required enrichments in Console, including agent classification

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Run the Agent Analytics data model in your Snowflake warehouse

Frequently Asked Questions

Which CDNs and warehouses does Agent Intelligence support?

CDN trackers are available for Cloudflare, Amazon CloudFront, and Fastly. The Agent Analytics data model runs in Snowflake. Other CDNs and warehouses are available by request, so talk to us about your stack.

Does Agent Intelligence replace my JavaScript tracking?

No. CDN trackers add to your client-side tracking. Both send events through the same pipeline, and the data model combines them in your warehouse. The JavaScript tracker keeps capturing the detail of human behavior, which matters on single-page apps, where many page views show up as one CDN request.

Which AI agents does Agent Intelligence cover?

Known AI agents that identify themselves. The agent classification enrichment adds each agent's operator, such as OpenAI, and its purpose: AI training, AI search indexing, AI user fetch, link previews, or traditional search indexing.

Can I use Agent Intelligence on a managed platform like Shopify or Webflow?

It depends on whether you can put your own CDN in front of your site. Talk to us about your setup.

Will my CDN charge more?

It might. Depending on your traffic, your CDN may charge for the extra usage the CDN tracker adds.

How is Agent Intelligence different from bot detection?

They do opposite jobs. Snowplow's bot detection enrichment flags automated traffic so you can filter it out of your human analytics. Agent Intelligence captures known AI agents and gives you the data to study them.

See Your AI Agent Traffic

Book a demo to see Agent Intelligence on your own site, or try it in the 14-day free trial. Snowplow customers can request it from the All Products page in Console.

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