Agent Intelligence
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See the agents shopping for your customers. Build for both.

Follow the new journey on an airline's own site, from flight search to booking.

See your agentic maturity
My agentPersonal agent
Can you book me a flight to New York on Thursday? Mid morning, aisle seat, back Sunday.
On it. Looking at London to New York, Thu 15 Oct, for just you.
1Meridian MR 114 · 09:40$612Nonstop, 7h 55m · Economy Classic
2Meridian MR 118 · 13:05$548Nonstop, 8h 05m · Economy Saver

Today, the traveler does every step.

Search, compare, choose a seat, pay. Every step is a click on your site.

Flights
LHRJFK
FromLondon
ToNew York
DepartThu 15 Oct
ReturnSun 18 Oct

01Searches

Results
MR 114 · 09:40$612
MR 118 · 13:05$548
MR 122 · 18:30$587

02Compares the fares

Seats
ABCDEF
23
24
Aisle seat 23C

03Chooses a seat

Checkout
LHRLondonJFKNew York
FlightMR 114DateThu 15 OctSeat23C
Pay $1,224

04Pays

With an agent, one message
books the trip.

The agent reads your pages, fills in your checkout and pays, then reports back in the chat. The traveler never opens your site.

My agentPersonal agent
Can you book me a flight to New York on Thursday? Mid morning, aisle seat, back Sunday.
On it. Looking at London to New York, Thu 15 Oct, for just you.
1Meridian MR 114 · 09:40$612Nonstop, 7h 55m · Economy Classic
2Meridian MR 118 · 13:05$548Nonstop, 8h 05m · Economy Saver
My pick is #1, the mid-morning nonstop. Aisle seat 24C is free, and back Sunday it's $1,224 in total. Shall I book it?
Yes, go ahead
Booked. MR 114 on Thu 15 Oct, seat 24C, back Sunday on MR 117. Confirmation 9KD2LP.
Meanwhile, on meridian.com
MERIDIANSearch resultsRead by agent
MERIDIANFare rules, Economy ClassicRead by agent
MERIDIANSeat map, MR 114Read by agent
CheckoutFilled by agent
PassengerSam Ortiz
Seats24C out, 20D back
CardSaved card ending 0417
Pay $1,224
Booking 9KD2LP confirmed

Do you know which one
was on your site?

Agents read your fares and seat maps without running your tag, and when one books, your analytics counts a person. Your bookings say two travelers. Your analytics says two people.

Your bookingsMR 114, Thu 15 Oct
7QX4M2Seat 23C$1,224Paid by card
9KD2LPSeat 24C$1,224Paid by card
Bookings2
Your analyticsVisits that booked
Visit 1 · a personFrom search to booking 7QX4M2
SearchResultsSeatsCheckoutBooked
Visit 2 · a personStraight to checkout, then booking 9KD2LP
CheckoutBooked
Visits2
?
See your agentic maturity

See what agents read before they book.

Snowplow captures known AI agents at your CDN and names each one, with the company behind it and why it came. You see the pages they request, next to the pages people read.

Your analyticsMR 114 pages, this week
/fare-rules/classicPeople212Page views
/seat-map/mr114People1,480Page views
Agent requestsNone seen
In SnowplowThe same pages, this week
/fare-rules/classic212 page views by people · 46 requests by agents
ChatGPT-UserOAI-SearchBotGPTBot
/seat-map/mr1141,480 page views by people · 38 requests by agents
Agent ChatGPT-UserOperator OpenAIPurpose AI_USER_FETCH
Agent requests84

Build the right experience
for each visitor.

With Signals, Snowplow serves what you know about a traveler while they're still on your site. Agent Intelligence shows you what agents read. Use both to help travelers finish and give agents the details they came for.

For the traveler
Seats
MR 114 · choose a seat
ABCDEF
23
24
Aisle seat 23C is still free. Two steps to finish.ContinueShown in session

With Signals, Snowplow knows what the traveler has done this visit, so the next screen can fit them.

For the agent
Seat map, MR 114
MR 114 · seat map
Aisle seats free: 23C, 24C
Economy Classic: 1 checked bag, free changes up to 24h before
Now in the page
In Snowplow: page_view /seat-map/mr114Agent ChatGPT-UserOperator OpenAI

Snowplow shows which pages agents request, so you can check those pages carry the details a traveler needs.

Every trip now has two visitors.
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See your agentic maturity