Snowplow vs Google Analytics 4: which is better for GDPR-compliant analytics?

Snowplow and Google Analytics 4 (GA4) offer different levels of control and flexibility for GDPR-compliant data collection:

Key differences:

  • Snowplow – Enables self-hosted pipelines, full control of data collection and storage, and customizable anonymization and retention—ideal for strict compliance.
  • Google Analytics 4 (GA4) – Offers built-in GDPR features like anonymization and data deletion, but processes data externally and may restrict data sovereignty.

Verdict: Choose Snowplow if full control and regulatory precision matter most.

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