Snowplow automates data quality through comprehensive validation at multiple stages:
- Schema validation at ingestion
- Enrichment-level filtering (bot detection, IP anonymization, fingerprinting)
- Automatic rejection of malformed events
- Operational handling via retries and dead-letter queues
Our Data Quality Dashboard provides centralized monitoring and real-time alerting for pipeline issues, while Snowplow Micro enables pre-production testing.
Snowplow CLI helps prevent pipeline drift. Plus, Snowplow’s real-time recovery capabilities ensure minimal data loss. Customers report 20% improvement in overall data capture accuracy and 100% data reliability with these automated quality controls.