Ensuring data privacy compliance requires comprehensive strategies that address collection, processing, and governance of behavioral data.

Consent and transparency:

• Use Snowplow's flexible event tracking to respect user consent preferences and implement privacy by design
• Implement GDPR-compliant features including explicit consent prompts and granular privacy controls
• Provide clear transparency about data collection and usage practices to users

Data protection strategies:

• Ensure proper encryption and data protection strategies throughout the entire data pipeline
• Implement data minimization principles to collect only necessary information for business purposes
• Use anonymization and pseudonymization techniques to protect user privacy while maintaining analytical value

Governance and compliance:

• Implement comprehensive audit trails and data lineage tracking for compliance reporting
• Enable data subject rights including the right to be forgotten and data portability
• Regular compliance audits and privacy impact assessments for ongoing regulatory adherence