White Paper
Behavioral data, tracking user interactions across digital platforms, has evolved from basic conversion optimization to becoming a key driver of competitive advantage. By analyzing behavioral data, businesses can gain valuable insights into customer preferences, enhance user experiences, and fuel AI and BI projects. However, companies face organizational, compliance, and technical challenges in effectively leveraging this data. Snowplow’s Behavioral Data Platform addresses these challenges by ensuring data quality, privacy compliance, and providing AI-ready data models for advanced analytics.
