White Paper

The State of Behavioral Data 2022

Are data teams empowered to deliver truly innovative projects? Or is poor-quality data holding everyone back?

To help answer questions like these, Snowplow recently surveyed 480 data practitioners from large software, retail, and media / broadcast companies on their attitudes, experiences, and challenges in dealing with data.

The results reveal an immense opportunity for organizations to move from a culture of cleaning data, to creating behavioral data.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

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Building AI-powered applications? Spin it up. Inspect the architecture. Watch your first intervention fire — all in under 10 minutes. Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.