White Paper

How to design a tracking plan for your data use cases of today and tomorrow

Why a tracking plan is a key first step for a valuable data strategy, and how to get started.

Organizations can easily overlook the importance of tracking design in their haste to start putting their data to practical use, resulting in problems around data meaning and governance.

Our tracking design white paper offers a step-by-step guide to help businesses overcome these common challenges and design a tracking plan that allows them to collect the data they need for their core use cases.‎

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

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Building AI-powered applications? Spin it up. Inspect the architecture. Watch your first intervention fire — all in under 10 minutes. Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.