The customer
data problem

Marketers know that rich segmentation and personalization are key to capturing and activating customers—but without easily accessible, high-quality, and unified data, it’s incredibly difficult and time-consuming to deliver reliably or at scale.

Packaged CDPs are the traditional solution, yet they carry the risk of creating a siloed copy of customer data, long onboarding times, and rigid data models. No wonder only 58% of companies with a packaged CDP say it delivers significant value (CDP Institute).

With warehouse-native first-party data in real-time, marketers can tap into the full potential of their customer data by predicting their customer’s next best action, delivering consistent and personalized experiences across multiple touchpoints.