of business leaders aim to build a cohesive data ecosystem and standardize data collection.
of enterprises have a 360-degree view of customer data.
of marketers lack confidence in their data.
Create customer data that doesn’t slow you down
Harness the granularity of behavioral data to create unified, accurate, and predictive customer profiles, all in your existing data warehouse or lakehouse.
With a Composable CDP, you can create customer behavioral profiles that understand who your customers are, what they are interested in, and what they are trying to accomplish right now.
Behavioral data is the fuel that powers these insights, providing a granular breakdown of not only what decisions were made, second-by-second, but the intent and context behind that decision.
Why build a Composable CDP?
The gap between the experiences marketers strive to deliver and the frustrating reality of the customer data they have on hand continues to grow. With a Composable CDP, you can bring the focus back on the customer and bridge the gap between IT and marketing teams to start delivering the types of experiences your audience expects.
Create AI-Ready Customer Behavioral Profiles
Catalog rich customer behavior with granular drill down to empower Customer 360 use cases
Activate customer data
Fuel targeted segmentation and personalization, and drive engagement at scale
Optimize the customer journey
Supercharge acquisition and retention efforts – driving revenue and optimizing ROI