White paper
Build rich behavioral profiles with a Composable Customer Data Platform
Discover how modern organizations supercharge marketing efforts today and future-proof for tomorrow by building unified, complete, and predictive customer behavioral profiles.
A solution empowered by
The customer
data problem
Marketers know that rich segmentation and personalization are key to capturing and activating customers—but without easily accessible, high-quality, and unified data, it’s incredibly difficult and time-consuming to deliver reliably or at scale.
Packaged CDPs are the traditional solution, yet they carry the risk of creating a siloed copy of customer data, long onboarding times, and rigid data models. No wonder only 58% of companies with a packaged CDP say it delivers significant value (CDP Institute).
With warehouse-native first-party data in real-time, marketers can tap into the full potential of their customer data by predicting their customer’s next best action, delivering consistent and personalized experiences across multiple touchpoints.
of business leaders aim to build a cohesive data ecosystem and standardize data collection.
(Treasure Data)
of enterprises have a 360-degree view of customer data.
(Gartner)
of marketers lack confidence in their data.
(Gartner)