In partnership with
The customer
data problem
Marketers know that rich segmentation and personalization are key to capturing and activating customers—but without easily accessible, high-quality, and unified data, it’s incredibly difficult and time-consuming to deliver reliably or at scale.
Packaged CDPs are the traditional solution, yet they carry the risk of creating a siloed copy of customer data, long onboarding times, and rigid data models. No wonder only 58% of companies with a packaged CDP say it delivers significant value (CDP Institute).
of business leaders aim to build a cohesive data ecosystem and standardize data collection.
(Treasure Data)
of enterprises have a 360-degree view of customer data.
(Gartner)
of marketers lack confidence in their data.
(Gartner)
Create customer data that doesn’t slow you down
Harness the granularity of behavioral data to create unified, accurate, and predictive customer profiles, all in your existing data warehouse or lakehouse.
With a Composable CDP, you can create customer behavioral profiles that understand who your customers are, what they are interested in, and what they are trying to accomplish right now.
Behavioral data is the fuel that powers these insights, providing a granular breakdown of not only what decisions were made, second-by-second, but the intent and context behind that decision.
"I’ve never seen engineers and marketing people talk to each other as much as they are right now. All our objectives are now aligned on shared outcomes. Access to first-party data has made our data engineers have more empathy for our marketers, and our marketers are now more willing to provide insight into the campaigns they are running."
Darren Haken | Head of Engineering (Data & Platform) at AutoTrader
Why build a Composable CDP?
The gap between the experiences marketers strive to deliver and the frustrating reality of the customer data they have on hand continues to grow. With a Composable CDP, you can bring the focus back on the customer and bridge the gap between IT and marketing teams to start delivering the types of experiences your audience expects.
Create AI-Ready Customer Behavioral Profiles
Catalog rich customer behavior with granular drill down to empower Customer 360 use cases
Activate customer data
Fuel targeted segmentation and personalization, and drive engagement at scale
Optimize the customer journey
Supercharge acquisition and retention efforts – driving revenue and optimizing ROI
Want to learn more about building a Composable CDP?
