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Report

The state of behavioral data 2022

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Guide

A guide to marketing attribution in retail

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White paper

How to work with data privacy restrictions and still get high quality data

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Learn how to use Snowplow to collect, responsibly manage, and integrate your customer data.
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White paper

The introductory guide to data modeling

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White paper

A guide to better data quality

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White paper

Manage your data lakes to improve the analytics of your data

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White paper

An introductory guide to marketing attribution

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White paper

How to take advantage of multi-cloud for your data analytics stack

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eBook

Product analytics: use data to develop killer products

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White paper

Adopt a more flexible approach to structuring data

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White paper

Build a culture of data excellence by taking ownership of your data

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White paper

Transform behavioral data into actionable insights

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Comparison guide

Comparing Snowplow BDP and packaged analytics providers

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Comparison guide

How Snowplow BDP compares to a DIY data pipeline

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White paper

The advanced guide to marketing attribution

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White paper

Data quality starts with data collection

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White paper

How to design a future-proof tracking plan for your data use cases

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Guide

Product analytics for a complex user journey

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eBook

Rethinking modern web analytics

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eBook

Treating data as a product

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eBook

A guide to ecommerce analytics

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server_session_id	session	This cookie is set by Twitch to help in load balancing and optimizing the visitor experience.
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Cookie	Duration	Description
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_ga_40GJPE9KF1	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
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_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_parsely_session	30 minutes	This cookie is used to track the behavior of a user within the current session.
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CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
rack.session	7 days	This cookie is used for session management. The cookie retains the session ID.
referrer_url	30 minutes	This cookie is used to detect how the user reached the website by registering their last URL-address.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
api_token	1 year 1 month	This cookie is set by Twitch to display the embedded video and the services required to function the same.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
unique_id	1 year 1 month	This cookie is set by Powr.io to preserve user states across page requests.
unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
driftt_aid	2 years	The driftt_aid cookie is an anonymous identifier token set by Drift.com for tracking purposes and helps to tie the visitor onto the website. The cookie also allows Drift to remember the information provided by the site visitor, through the chat on successive site visits.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

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drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description

Tap into our data expertise

The state of behavioral data 2022

A guide to marketing attribution in retail

How to work with data privacy restrictions and still get high quality data

Access Snowplow docs

The introductory guide to data modeling

A guide to better data quality

Manage your data lakes to improve the analytics of your data

An introductory guide to marketing attribution

How to take advantage of multi-cloud for your data analytics stack

Product analytics: use data to develop killer products

Adopt a more flexible approach to structuring data

Build a culture of data excellence by taking ownership of your data

Transform behavioral data into actionable insights

Comparing Snowplow BDP and packaged analytics providers

How Snowplow BDP compares to a DIY data pipeline

The advanced guide to marketing attribution

Data quality starts with data collection

How to design a future-proof tracking plan for your data use cases

Product analytics for a complex user journey

Rethinking modern web analytics

Treating data as a product

A guide to ecommerce analytics