Collect Behavioral Data Across Your Digital Platforms
Enrich and Validate Your Data for Downstream Destinations
Unlock insight and realize value faster with data applicationsand data products
Train models with Al-ready data
Explore Snowplow's unified event stream in detail
See an example of out-of-the-box modeled data
Why Snowplow CDI vs. DIY Data Pipeline
Why Snowplow CDI vs. Packaged Analytics
Why Snowplow CDI vs. Customer Data Platform
Why Snowplow CDI vs. Snowplow Open Source
Powering the AI Data Cloud
Powering the Data Intelligence Platform
Powering your Azure data platform
Powering advanced behavioral data use cases
Powering your enterprise data warehouse
Powering your real-time operational estate
Build customized analytics apps
DATA APP
Accurately measure and optimize marketing performance
An AI-ready, warehouse-native ecommerce analytics solution
Browse our pre-built data apps
Power personalized experiences
Explore our library of use cases
Explore our quickstart recipes, guides and projects
Browse by our most popular industries
Power data projects across your business
Predictive models with rich, behavioral data
Growth with data-driven marketing
Behavioral data for better product experiences
Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation.
Guide
Snowplow offers longer tracking, real-time data, and enhanced privacy features, making it a superior choice over Google Analytics for deeper insights and personalization.
