Top 5 Reasons to Choose Snowplow over Google Analytics

PRODUCT

HOW SNOWPLOW WORKS

Define & Track

Collect Behavioral Data Across Your Digital Platforms

Enhance & Govern

Enrich and Validate Your Data for Downstream Destinations

Model & Analyze

Unlock insight and realize value faster with data applications
and data products

Train & Operationalize

Train models with Al-ready data

EXPLORE

Pricing

Learn about Snowplow's packaging
and deployment options

Sample Snowplow Data

Explore Snowplow's unified event stream in detail

Sample Modeled Data

See an example of out-of-the-box modeled data

FEATURES

Deployment Options

Flexible Deployment Options to Meet Your Needs

Security & Compliance

Elevate Trust with Data Privacy & Security

SELECT DATA DESTINATIONS

Snowflake

Powering the Data Cloud

Databricks

Powering the Data Intelligence Platform

Azure OneLake

Powering your Azure Infrastructure

AWS Redshift/S3

Powering advanced behavioral data use cases

Google BigQuery

Powering your enterprise data warehouse

Apache Kafka

Powering your real-time operational estate

SOLUTIONS

DIGITAL ANALYTICS

Digital Analytics Hub

Build customized analytics apps

Digital Analytics

DATA APP

An Al-ready, warehouse-native alternative to Google Analytics

Marketing Attribution & Optimization

DATA APP

Accurately measure and optimize marketing performance

Ecommerce Analytics

DATA APP

An AI-ready, warehouse-native ecommerce analytics solution

PERSONALIZATION

Composable CDP

Power personalized experiences

BY USE CASE

All Use Cases

Explore our library of use cases

BY DATA APP

All Data Apps

Browse our pre-built data apps

BY TEAM

Data Engineering Team

Power data projects across your business

Data Science Team

Predictive models with rich, behavioral data

Marketing Team

Growth with data-driven marketing

Product Team

Behavioral data for better product experiences

BY INDUSTRY

All Industries

Browse by our most popular industries

CUSTOMERS

RESOURCES

LEARN MORE

Blog

Reports & Guides

Webinars

GET STARTED

COMPANY

ABOUT SNOWPLOW

Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation.

About Us

Careers

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Top 5 Reasons to Choose Snowplow over Google Analytics

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