Collect and transform behavioral data for AI readiness
Govern and democratize data for custom data applications
Unlock customer insights and realize value faster with pre-built data models and visualizations
DATA APP
Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation.
Guide
Discover why Snowplow outperforms Adobe Analytics with warehouse-first integration, full data ownership, and flexible, scalable analytics. Perfect for AI and BI use cases.
