White Paper
Marketers know that rich segmentation and personalization are key to capturing and activating customers—but without easily accessible, high-quality, and unified data, it’s incredibly difficult and time-consuming to deliver reliably or at scale.
Packaged CDPs are the traditional solution, yet they carry the risk of creating a siloed copy of customer data, long onboarding times, and rigid data models. No wonder only 58% of companies with a packaged CDP say it delivers significant value (CDP Institute).
With warehouse-native first-party data in real-time, marketers can tap into the full potential of their customer data by predicting their customer’s next best action, delivering consistent and personalized experiences across multiple touchpoints.
65% of business leaders aim to build a cohesive data ecosystem and standardize data collection.
(Treasure Data)
14% of enterprises have a 360-degree view of customer data.
(Gartner)
2/3 of marketers lack confidence in their data.
(Gartner)
