In his keynote talks at the Snowflake and Databricks Summit this year, Jenson Huang, the Founder CEO at NVIDIA, talked at length about how, to compete today, organizations have to build data flywheels: where they take their proprietary business data, use AI on that data to build proprietary intelligence, use that insight to build proprietary products and services that your customers love and use that to create more proprietary data to feed AIs to build more proprietary intelligence and so on. But what does this mean in practice? Jenson's example of NVIDIA is intriguing - but how can the rest of us build data flywheels in our own organizations? What practical steps can they take? In this talk, Yali Sassoon, Snowplow Co-founder and CTO, will start to answer these questions, drawing on examples from Snowplow customers in retail, media and technology that have successfully built customer data flywheels on top of their proprietary 1st party customer data.