The Promises and Perils of a Customer Data Platform

The need to deliver personalized user experiences in real-time demands accessing rich behavioral data in real-time that is unified and accessible to teams across the organization. It is no longer viable for data and marketing teams to work separately.

In this webinar, you will learn:

• What traditional Customer Data Platforms (“CDPs”) promise to deliver, and where they fall short
• The central role of the data warehouse
• How a composable CDP or composable modern data technology stack democratizes your data and brings engineering and marketing teams together to better address business needs
• Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more

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