Webinar

The Promises and Perils of a Customer Data Platform

Webinar

The Promises and Perils of a Customer Data Platform

⏰ Timestamps:

0:00 - Introduction & Overview

0:23 - Data Flow Overview

0:59 - Data Product Studio Deep Dive

2:03 - Event Specification & Validation

3:03 - Trackers & Implementation

4:06 - Live Demo: Data Collection

5:29 - Warehouse Integration

6:32 - Data Modeling

7:35 - Data Applications & Visualization

9:06 - Advanced Use Cases & AI Integration

10:09 - Closing Remarks

The need to deliver personalized user experiences in real-time demands accessing rich behavioral data in real-time that is unified and accessible to teams across the organization. It is no longer viable for data and marketing teams to work separately.

In this webinar, you will learn:

  • What traditional Customer Data Platforms (“CDPs”) promise to deliver, and where they fall short
  • The central role of the data warehouse
  • How a composable CDP or composable modern data technology stack democratizes your data and brings engineering and marketing teams together to better address business needs
  • Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more

Meet Your Speakers

Snowplow Hosted Webinar