Webinar
The Promises and Perils of a Customer Data Platform
Webinar
The Promises and Perils of a Customer Data Platform
⏰ Timestamps:
0:00 - Introduction & Overview
0:23 - Data Flow Overview
0:59 - Data Product Studio Deep Dive
2:03 - Event Specification & Validation
3:03 - Trackers & Implementation
4:06 - Live Demo: Data Collection
5:29 - Warehouse Integration
6:32 - Data Modeling
7:35 - Data Applications & Visualization
9:06 - Advanced Use Cases & AI Integration
10:09 - Closing Remarks
The need to deliver personalized user experiences in real-time demands accessing rich behavioral data in real-time that is unified and accessible to teams across the organization. It is no longer viable for data and marketing teams to work separately.
In this webinar, you will learn:
- What traditional Customer Data Platforms (“CDPs”) promise to deliver, and where they fall short
- The central role of the data warehouse
- How a composable CDP or composable modern data technology stack democratizes your data and brings engineering and marketing teams together to better address business needs
- Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more
Meet Your Speakers
Snowplow Hosted Webinar