The CDI + CDP Advantage: How to Turn Your Customer Events into Revenue

CDI or CDP? With changing customer behaviors and identities, brands need to optimize their data strategies to remain future-proof. It’s key to understand the distinct roles and capabilities of these two solutions to determine what makes sense for your current and future strategy.

Join experts from Snowplow and ActionIQ as they explore the dynamic between CDI, traditional packaged CDPs and the emergence of composable CDPs.

You’ll hear:

• What distinguishes a CDI from a CDP and why it matters
• Key considerations for aligning your data strategy with business goals
• Real-world examples of how CDI and CDP solutions work together for maximum impact

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