How Snowplow is Modernizing Digital Analytics with a Warehouse-centric Strategy

Packaged analytics solutions such as GA4 have hindered a company’s ability to derive insights due to latency and data quality issues. Through real-time streaming into your warehouse, Snowplow’s rich behavioral data allows teams to surface in-depth learnings and improve decision making across marketing, product, and other areas of the business. Join our session from AtScale’s Semantic Layer Summit 2024 as John Reid (Senior PM at Snowplow) showcases how Snowplow Digital Analytics orients around the warehouse and operationalizes additional workflows in the semantic layer to improve decision making in your tool of choice.

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