Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Join ActionIQ and Snowplow to see how we work together to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

You’ll discover:

• How to own your data in your marketing stack to own your ROI
• Why we are in the years of the composable marketing stack
• Use cases a leading media company uses with Snowplow and ActionIQ to power smarter campaigns across the lifecycle
• Considerations around generative AI and other emerging strategies the future

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