Webinar

Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Webinar

Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Watch On Linkedin →

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⏰ Timestamps:

0:00 - Introduction & Overview

0:23 - Data Flow Overview

0:59 - Data Product Studio Deep Dive

2:03 - Event Specification & Validation

3:03 - Trackers & Implementation

4:06 - Live Demo: Data Collection

5:29 - Warehouse Integration

6:32 - Data Modeling

7:35 - Data Applications & Visualization

9:06 - Advanced Use Cases & AI Integration

10:09 - Closing Remarks

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Join ActionIQ and Snowplow to see how we work together to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

You’ll discover:

  • How to own your data in your marketing stack to own your ROI
  • Why we are in the years of the composable marketing stack
  • Use cases a leading media company uses with Snowplow and ActionIQ to power smarter campaigns across the lifecycle
  • Considerations around generative AI and other emerging strategies the future

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Meet Your Speakers

Snowplow Hosted Webinar

Blog Post Author

Alex Dean

Co-Founder and CEO

Blog Post Author

Florian Delval