Create First-Party Data to Deliver Next-Gen Customer Experiences
The opportunity we will explore
Customers expect you and your company to know what they need and want, yet only 14% of companies have a 360-degree view of their customers, according to Gartner. Organizations today face challenges such as disparate customer data, hindering effective personalization and retargeting strategies. The result: Decreased brand loyalty and customer lifetime value.
First-party customer data is the foundation for unique predictive insights into customer preferences and behavior, which is the key to delivering next-gen customer experiences. With analytics and AI/ML based on all relevant data, you can drive next-best action recommendations and personalized messaging and advertising in real time.
In this webinar, industry experts will discuss how to solve customer data and analytics challenges with next-best action and retargeting strategies.
Join us as we talk about customer demand for personalization, data management trends, and best practices for collecting and processing customer behavioral data and using a data lakehouse to eliminate disparate data problems.
Topics will include
The impact of first-party customer data generated in real time from multiple channels and reacting to customer behavior as it happens
How to use a data lakehouse to manage customer behavioral profiles and facilitate real-time insights for personalized recommendations and retargeting
How you can make customer experiences a competitive advantage by delivering the most relevant recommendations at the right time