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Create First-Party Data to Deliver Next-Gen Customer Experiences

The opportunity we will explore

Customers expect you and your company to know what they need and want, yet only 14% of companies have a 360-degree view of their customers, according to Gartner. Organizations today face challenges such as disparate customer data, hindering effective personalization and retargeting strategies. The result: Decreased brand loyalty and customer lifetime value.

First-party customer data is the foundation for unique predictive insights into customer preferences and behavior, which is the key to delivering next-gen customer experiences. With analytics and AI/ML based on all relevant data, you can drive next-best action recommendations and personalized messaging and advertising in real time.

In this webinar, industry experts will discuss how to solve customer data and analytics challenges with next-best action and retargeting strategies.

Join us as we talk about customer demand for personalization, data management trends, and best practices for collecting and processing customer behavioral data and using a data lakehouse to eliminate disparate data problems.

Topics will include

The impact of first-party customer data generated in real time from multiple channels and reacting to customer behavior as it happens

How to use a data lakehouse to manage customer behavioral profiles and facilitate real-time insights for personalized recommendations and retargeting

How you can make customer experiences a competitive advantage by delivering the most relevant recommendations at the right time

Hosted by

Meet your speakers

David Stodder

Senior Director of Research for BI

TDWI

Som Natarajan

Solutions Architect

Databricks

Mike Maloney

Chief Data Officer, North America

Snowplow

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