Presenting in this session is the author and core contributor of the Snowplow Analytics code generation tool, Snowtype.

A known challenge for data teams is the implementation of their tracking needs into websites, applications and the like. In almost all cases, there is a lot of back-and-forth between the software development teams, the data stakeholders and the data engineers. This has to do with input data quality when implementing a tracking plan but also when updating with any new events and attributes required on an existing implementation. Also based on the latest industry reports, input data quality is one of the main issues in insight generation and also machine learning.