CDI or CDP? Choosing the Right Path for Your Data Strategy

As the landscape of customer data management evolves, distinguishing between Customer Data Infrastructure (CDI) and Customer Data Platform (CDP) is crucial for businesses aiming to leverage their data effectively.

This session will demystify the concepts of CDI and CDP, highlighting their unique roles, capabilities, and use cases.We will explore the traditional Packaged CDP and the emerging Composable CDP, as well as the comprehensive real-time data handling capabilities of a CDI.

With Snowplow as a leading example of a robust CDI, you will gain insights into how CDI solutions like Snowplow deliver comprehensive event data management.

By the end of this session, you will have a clear understanding of how to align your data strategy with your business goals, ensuring optimal data governance, integration, and utilization.