Track video events across media players
While Hubspot claims that 91% of businesses use video as a marketing tool, few businesses deeply understand how their users interact with this content and what effect this has on business metrics. Snowplow’s Video and Media Analytics Accelerator provides a granular view of how your customers interact with your videos second by second.
With ownership of the full data set, you can combine video tracking data at a user, session, or page/screen-view level with your existing event data from across the business to better understand the customer journey. This means you can tie video metrics to core business metrics to really see how much your efforts are moving the needle. In addition, this accelerator helps to track views of your ads to optimize your campaigns.
Key metrics included are:
DOMINIK RAUTE | CO-FOUNDER & CTO AT JUSTWATCH
Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences