Understand device-specific behavior with mobile-first tracking
The Advanced Analytics for Mobile Accelerator includes pre-built code, sample data, and step-by-step instructions to build mobile-specific dashboards.
Why use this accelerator?
It’s no surprise that deeply understanding mobile users is increasingly important. According to Hubspot, in 2021, Internet users spent half of their online time on mobile devices.
But while the value of tracking mobile is recognized, many companies have not updated their tracking to reflect the differences between web and mobile usage. As an example, a study by IBM found that companies that use mobile tracking to improve customer service see a 30% decrease in customer churn.
In this accelerator, use our out-of-the-box tracker to start sending mobile-specific data to your warehouse. Our data models and dashboards can then uncover new insights into your users’ mobile behavior.
Key events included are:
- First opens
- App switch from foreground or background
- App screen is viewed
- App lifecycle events