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Understand device-specific behavior with mobile-first tracking

The Advanced Analytics for Mobile Accelerator includes pre-built code, sample data, and step-by-step instructions to build mobile-specific dashboards.


Why use this accelerator?

It’s no surprise that deeply understanding mobile users is increasingly important. According to Hubspot, in 2021, Internet users spent half of their online time on mobile devices. 

But while the value of tracking mobile is recognized, many companies have not updated their tracking to reflect the differences between web and mobile usage. As an example, a study by IBM found that companies that use mobile tracking to improve customer service see a 30% decrease in customer churn.

In this accelerator, use our out-of-the-box tracker to start sending mobile-specific data to your warehouse. Our data models and dashboards can then uncover new insights into your users’ mobile behavior.

Key events included are:

  • Installs
  • First opens
  • App switch from foreground or background
  • App screen is viewed
  • App lifecycle events

“Snowplow has been helping us centralize our data and build the single customer view since day one. As we get closer to pinpointing precisely, for example, the booking value of a particular segment, and more complex data analysis, Snowplow will continue to be what we need.”

Kevin James Parks | Data Engineer at Tourlane

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Key Outcomes

  • Drive more value from your mobile analytics.
  • Better personalize mobile experiences.
  • Get enterprise-grade analytics without the overheads.