Understand device-specific behavior with mobile-first tracking
It’s no surprise that deeply understanding mobile users is increasingly important. According to Hubspot, in 2021, Internet users spent half of their online time on mobile devices.
But while the value of tracking mobile is recognized, many companies have not updated their tracking to reflect the differences between web and mobile usage. As an example, a study by IBM found that companies that use mobile tracking to improve customer service see a 30% decrease in customer churn.
In this accelerator, use our out-of-the-box tracker to start sending mobile-specific data to your warehouse. Our data models and dashboards can then uncover new insights into your users’ mobile behavior.
Key events included are:
Kevin James Parks | Data Engineer at Tourlane
Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences