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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Understand device-specific behavior with mobile-first tracking
It’s no surprise that deeply understanding mobile users is increasingly important. According to Hubspot, in 2021, Internet users spent half of their online time on mobile devices.
But while the value of tracking mobile is recognized, many companies have not updated their tracking to reflect the differences between web and mobile usage. As an example, a study by IBM found that companies that use mobile tracking to improve customer service see a 30% decrease in customer churn.
In this accelerator, use our out-of-the-box tracker to start sending mobile-specific data to your warehouse. Our data models and dashboards can then uncover new insights into your users’ mobile behavior.
Key events included are:
All Supported
Kevin James Parks | Data Engineer at Tourlane
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.