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How Peak grew from 1 to 20 million users with Snowplow

To grow its user base and business, Peak is using data created with Snowplow to transform the user experience.

stylised image of a brain

Background

Peak is a cognitive training platform with a difference. Its games, which are built by neuroscientists and psychologists from Yale, Cambridge and other universities, are designed to flex users’ mental muscles. Peak turns the average smartphone into a brain training platform.

Data drives this neuroscientific approach, with every game personalized to build players’ skills as efficiently as possible, and the sophisticated normalization of scores to help players compare progress with their friends.

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Challenge

To continually optimize the user experience, Peak pushes out new releases every two weeks, with up to 10 features in test mode at any one time. And, to better measure the success of these features, they needed a way to run A/B tests using customizable events and schemas. 

Solution

To get what they needed, Peak turned to Snowplow. Using Snowplow’s flexible schema technology, Peak can easily track A/B tests to accurately assess the impact of new features. They define success criteria (and associated metrics) ahead of the feature test—if successful, the feature is rolled out across the rest of the user base. If not, it is rolled back.

What’s more, Peak can reliably process dozens of data points on millions of users in real time—while ensuring data security and compliance with privacy regulations. 

Everything happens with data … Snowplow’s event-based approach makes it very easy to create new events, new schemas, on the fly.” 

THOMAS IN’T VELD | LEAD DATA SCIENTIST AT PEAK

Results

Using data created with Snowplow, Peak can study game scores and cognitive learning from millions of users, helping its neuroscientific researchers to continually improve the platform. Thanks to Snowplow, the app has successfully scaled from 1 million to 20 million users.

Snowplow is really powerful when you start to hit that growth curve and go upwards—when you see the signs of accelerating growth and you need to start collecting as much event data as possible.” 

THOMAS IN’T VELD | LEAD DATA SCIENTIST AT PEAK

How you can get started with Snowplow

To learn more about how Snowplow can empower your organization with behavioral data creation, book in a chat with our team today. Alternatively, Try Snowplow is our free, easy-to-use version of our technology, which allows you to create your own behavioral data in under 30 mins.

Ready to start creating rich, first-party data?

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